Who We Are
Angela & Cristina
Two ex-corporate operators who rebuilt their own businesses from the inside out, before helping founders do the same with theirs.
Who we are
Two ex-corporate operators who name the
offer problem under the marketing problem.
Co-founder · Identity-led offer positioning
Angela Tsai
Sixteen years in corporate and three more building her own business the same way most people build theirs: from the outside in. The result was burnout, and the realisation that her identity never fully transitioned when she left corporate. It just followed her into business.
Five months after her daughter was born, she and Cristina remapped their five-year roadmap and rebuilt the whole business around a 16-hour work week. That reset is where Ignite Your Offer began.
Author of Awaken Your Inner Diamond (opens in a new tab)
MSc Bradford · ex-Genzyme · ex-Accenture · £150m+ revenue growth
Co-founder · Go-to-market & product marketing
Cristina Castro
Since the start of her career she's connected with people to solve problems: networking, listening, finding the win-win. She's built billion-dollar businesses and closed multi-million-pound deals doing exactly that, all over the world.
Now she brings that go-to-market and product-marketing lens to founders of any size, making sure what you offer is aligned to your values, so it radiates from within and your clients see it too.
Product Marketing Consultant · Go-to-Market Strategist · Chair of Spark UK
"Both ex-corporate. Both mums. Both building a business that works around family life, not against it."
Ready to stop
second-guessing your offer?
Book your complimentary Value Proposition & Positioning Deep Dive. Forty-five minutes, no pitch, just the space to say all of it out loud.
Book a Deep Dive (opens in a new tab)